CRM MANAGER
• Odevo UK • £Competitive, aligned to experience • Office Based (London)
ROLE OVERVIEW
We are looking for a highly commercial, numerate and results-led CRM Manager to join Odevo UK and take ownership of CRM across a fast-growing portfolio of operating companies.
Reporting directly to the Head of Digital, this is a pivotal role within our commercial team. You will define the group-wide CRM strategy, raise standards across all OpCos, and build always-on CRM activity that drives measurable commercial outcomes.
This is a role for someone who can combine strategic thinking with hands-on delivery. You will use customer insight, performance data and testing to create CRM programmes that improve retention, conversion, upsell and long-term customer value.
ROLE EXPECTATIONS
This role requires strong CRM leadership, commercial judgement, and a relentless focus on value.
You will be expected to work collaboratively across multiple operating companies, aligning CRM activity to agreed commercial levers and ensuring CRM output is consistent, customer-centric and high quality.
You will bring pace, curiosity and high standards. You will continuously improve performance through insight, optimisation, and a clear focus on what works.
WHAT SUCCESS LOOKS LIKE
You’ll be successful in this role if:
- Odevo UK has a clear, cohesive CRM strategy that is deployed consistently across OpCos
- CRM activity is always-on, well-targeted and commercially effective
- You can clearly demonstrate value through reporting, performance and attribution
- CRM improves key outcomes such as retention, churn reduction, conversion and upsell
- Stakeholders trust your leadership, expertise and ability to deliver
- CRM becomes a recognised driver of organic growth across Odevo UK
HOW YOU’LL SPEND MOST OF YOUR TIME
Most weeks, you’ll be:
- Building and delivering the group-wide CRM strategy and activity plan
- Leading CRM direction across Odevo UK operating companies
- Developing robust, hard-working lifecycle CRM programmes across the contact spectrum
- Creating campaigns across areas such as welcome, nurture, retention, churn, updates and upsell
- Identifying and optimising CRM opportunities to improve performance and customer outcomes
- Working with the insight team to strengthen CRM reporting, measurement and attribution
- Partnering with stakeholders to ensure CRM supports agreed commercial objectives and growth levers
- Raising standards and best practice across CRM thinking, execution and customer contact strategy
WHO THIS ROLE IS FOR
This role suits someone who:
- Has proven experience as a CRM Manager in a commercial, performance-led environment
- Understands best-in-class CRM and customer lifecycle strategy
- Thinks commercially, is confident with numbers, and uses data to drive decisions
- Can lead CRM across multiple stakeholders and bring alignment at group level
- Is proactive, entrepreneurial and motivated by measurable outcomes
- Can balance strategy with delivery and get high-quality work out the door
EXPERIENCE THAT HELPS
- Proven track record delivering CRM strategies that drive measurable commercial value
- Deep understanding of CRM and digital across the customer lifecycle
- Strong commercial and numerical acumen
- Experience improving retention, conversion, upsell and churn performance
- Ability to build reporting frameworks and demonstrate attribution
- Strong stakeholder management and cross-functional collaboration skills
- A test-and-learn mindset with a focus on optimisation and continuous improvement
WHAT WE OFFER
- Competitive salary, aligned to experience
- Hybrid working, depending on role and location
- 25 days holiday plus bank holidays
- Annual salary review and discretionary bonus (where applicable)
- Salary sacrifice scheme and option to buy or sell annual leave
- Life assurance and private healthcare after probation (role dependent)
- Wellbeing support and employee extras (Spectrum Life)
- Free eye tests and Cycle to Work scheme
- Fully funded learning, development and professional training
- Employee referral scheme with rewards up to £1,500
ABOUT ODEVO
We are on a mission to become the leading international force in residential property management. What we do matters to billions of people in their everyday lives.
Residential real estate is the world’s largest asset class, and for most families, buying a home is the single biggest financial decision they will ever make. For too long, residential property management has fallen short of homeowners' and residents' expectations, and the industry is ready for change. Odevo was formed to make that change happen.
In just six years, Odevo has grown more than 70-fold, establishing us as the leading international player. We are more than 12,000 people across the US, the UK, the Nordics, Germany, Spain, Portugal, Mexico, and Italy building Odevo. Together, we aspire to break new ground through innovation and cultivate a workplace where we help each other succeed, where ideas matter more than titles, and where kindness is a strength.
By combining the power of people and technology, we set a new standard for how homes are managed. Our technology-enabled services simplify living for residents and create a better experience for property owners and boards.
Our ambition is to continue our fast-growing journey through new customers, service expansion, and by partnering with great companies that share our mindset and ambition, both in existing and new markets.
As we continue to grow, we stay true to who we are, challenge unnecessary bureaucracy, and keep decision-making close to our customers.
If you share our mindset and ambition, we’d love you to join us and help accelerate our mission together.
HOW WE HIRE
- Initial conversation with our talent team
- Interview focused on CRM experience, judgement and approach
We aim to complete the process within two to three weeks and communicate clearly throughout.
INTERESTED?
All applicants must be eligible to live and work in the UK. Documentary evidence of eligibility will be required.